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Digital Marketing
3 credits, 15 weeks, synchronous Zoom class
PAMS Business 4IR Course
Cost for guest students: $100
The purpose of this course is for students to gain a firm understanding of digital marketing, how it functions and how it can help business reach a larger audience. This course will introduce and examine marketing concepts in a digital world. Students will gain an understanding of digital marketing strategies, implementation, and how best to employ them across different channels. Students will analyze case studies to put their strategies into practice, along with examining companies that have used digital marketing to the fullest in a creative and profitable way.
This course focuses on the following:
- Define what digital marketing is, the channels it uses and its role in strategic marketing planning.
- Examine consumers and target audiences through marketing research and create marketing strategies to target them.
- Gain an understanding of the important role technology plays in an overall marketing strategy.
- Demonstrate the use of digital marketing tools and techniques.
Class start date: Thursday, 5th September 2024
Thursday classes:
- Kazakhstan/Uzbekistan: 1000-1300
- Vietnam/Indonesia: 1200-1500
- China/Malaysia: 1300-1600
- Korea: 1400-1700
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